Rain Technology News & Press Release

Press Release: Rain Technology Debuts Display Screen Branding

BOULDER, Colo. & TAIPEI, Taiwan--(BUSINESS WIRE)--Rain Technology, creator of the world’s most advanced directional display technologies, today announced the release of Display Screen Branding™, a switchable privacy display solution. Manufacturers of laptops and monitors, smartphones, point-of-sale systems, ATMs, and automotive displays can increase the marketing value and customer experience of every screen, while controlling the viewing angle for privacy.

Display Screen Branding and other Rain Technology innovations will debut at:

-Touch Taiwan, April 24-26, 2024, in Taipei

-SID Display Week, May 14-16, 2024, in San Jose, California

“Our 30 years of optics and photonics expertise continue to push the edge on new functionality for LCD and OLED displays across many industries — automotive, retail POS, ATM, and consumer electronics,” explained Robert Ramsey, CEO of Rain Technology. “By providing a switchable layer embedded in the display, Display Screen Branding enables marketers to present a static logo or a promotional message — even when the display is off or the device is in privacy mode.”

For example:

-In a retail point-of-sale or ATM system, Display Screen Branding is embedded in Rain Technology’s switchable privacy display technologies (public or private mode) to show a logo or explanatory text to those outside of the central viewing angle during a transaction.

-In an automotive setting, Display Screen Branding leverages the increasing pillar-to-pillar real estate consumed by screens to provide a branding opportunity, even when the car is off and not displaying content. When the automobile is turned on and the passenger infotainment system is enabled, the switchable screen minimizes distraction by presenting only a static brand message to the driver.

Manufacturing partner Cheng Mei Materials Technology Corp. (CMMT) will debut Display Screen Branding in Booth 4F, L912 at Touch Taiwan. The company will also be demonstrating automotive No-Driver-Distraction™, POS, and laptop switchable privacy technologies from Rain Technology.

“We are excited about the possibilities of this new technology, especially with the latest trend in pillar-to-pillar automotive displays,” said Elly Chen, director of product planning and marketing at CMMT. “We have already proven that this technology is straightforward to integrate and are ready to help brands realize their vision with this new technology along with our panel manufacturing partners.”

About Rain Technology

Rain Technology is the creator of the world’s most advanced directional display technology including switchable privacy displays. The company licenses its IP to supply chain partners and manufacturers of laptops and monitors, smartphones, point-of-sale systems, ATMs, automotive displays, and AR/VR devices. IT departments and users benefit from embedded privacy technology for transaction security, No-Driver-Distraction™, and Display Screen Branding™. Founded in 2017 and privately held, Rain Technology is headquartered in Boulder, Colorado, with operations in the UK and Taiwan. Visit Rain Technology at www.raintechnology.com, and follow on LinkedIn, Facebook, and Instagram.

No-Driver-Distraction and Display Screen Branding are trademarks of Rain Technology. All other brand names and solution names are trademarks or registered trademarks of their respective companies.

Published on 04/23/24

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